BEDSIDER
A Birth Control Support Network for Women

Seven in 10 pregnancies to women between the ages of 18-29 are unplanned. This statistic applies to women of all ethnicities and socioeconomic levels. Complicating matters are the social tension between abstinence-only and contraception-inclusive education, and the difficulty and expense associated with obtaining prescription birth control.

Our team’s challenge was to address these statistics, which led us to create a sex-positive brand and experience which could help change behavior. During my time at IDEO, I had the opportunity (and pleasure) to work The National Campaign for many years. As a core team member, I worked on Bedsider and the resulting brand from concept to creation.

CLIENT:
The National Campaign to Prevent Teen and Unplanned Pregnancy

AWARDS:
IDEA Gold, Service Design, 2011
IDEA Bronze, Research, 2011
IDEA Bronze, Design Strategy, 2011
Spark Gold Award, 2009

Fact or Fiction

A series of animated videos that use humor to debunk common birth control misconceptions.
Illustrations by Kate Bingaman-Burt.